A Suite Of

Powerful Tools

At Your Command

Our specialized data & social communication management platforms provide the tools you need to optimize ad performance, increase traffic and stay on top of your digital marketing efforts.

Fully Managed Social Media Ads

Next-generation search optimization platform

Easy Data Visualization, Targeting & Management

A Versatile Messaging Management Solution

The Sherpa advertising platform is an industry leader in optimizing social media advertising, offered as fully-managed service for Facebook, Instagram, Twitter and LINE advertising. Mission to develop Sherpa is to deliver measurable results, leveraging each social platform’s native features and further enhancing it with its proprietary technologies to effectively manage social advertising on a large scale. Sherpa is currently trusted by hundreds of clients, including some of the world’s largest brands.

Sherpa Features

Facebook / Instagram

  • Scale large campaigns optimized for all of Facebook ads objectives
  • Improve CTR result by “Campaign Conversion lookalike Audience (CCLA)” of Sherpa than traditional lookalike and custom audiences
  • Easily identifies the best performing combination via heat-map reporting
  • Allows to set KPI for each campaign and gives an alert when missed KPI

Twitter

  • Create and share your own audience libraries tailored to your brand’s
    objectives and Twitter targeting options
  • Advertisers are able to refresh tweets via Sherpa, it’s called Promo Tweets Refresh (PTR). To keep exposure, PTR is retweeting same ads
  • Allows to set KPI for each campaign and gives an alert when missed KPI

Line

  • Time based reporting
  • Duplicate campaign (In development)
  • Allows to set KPI for each campaign and gives an alert when missed KPI
    (In development)

Search Optimisation

Our Proprietary Search Optimisation Tool provides enhanced capabilities that can generate more keywords and improve your keyword strategy. Key features include automatic and manual optimization of bidding prices to achieve better ROI with customizable auto reports for effortless and effective keyword analysis and planning.

AudienceOne®

AudienceOne® is one of Japan’s largest proprietary data management platform (DMP), developed by D.A.Consortium Inc. (DAC). It develops audience intelligence and builds specific audience segments for the targeted marketing campaigns.

If you’d like to know more about AudienceOne®, email us at connect@i-dacasia.com or contact any of our offices nearest to you.

Key features of AudienceOne®:

  • Visualization of demographic information
    Visualize clustered audience data by age, gender, residence and work location. Targeting ad delivery based on the clustered audience data is possible.
  • User analysis based on keywords
    Visualize searched words, search activities on various sites, lifestyles and preferences of visitors.
  • Collaboration with ad serving solutions
    The data from AudienceOne® can be collaborated with ad serving solutions including MarketOne® and others to serve ads effectively to users.

Tag Management

AudienceOne®’s one-time addition of tags enables management of all tags from the dashboard.

Segment Overlapping

Analyse and report overlapping segments/ keyword groups/ categories of users, to effectively target users.

URL Mapping

Data structure can be aligned to site tree structure with easy to setup URL mapping.

Attribute Reports

Reporting on user attributes based on categories/ keyword groups/ segments, such as gender, age, home and work address, OS and browser.

Audience Extension

Extend audience targeting based on segment overlap on other sites.

LPO Tool Integration

Integrate data with external Landing Page Optimization (LPO) tools to effectively optimize the landing pages according to demographics, preference and other conditions.

and many more…

DialogOne® is one of Japan’s most frequently distributed messaging management solution, and is linked with LINE Business Connect, Facebook Messenger and others.

With a wide variation of templates and data, it enables clients to increase engagement with each sei-katsu-sha (our term for consumers that encompasses all aspects of their lives).

In Japan, we have been certified as a Technology Partner and acquired for the fourth consecutive year the highest Diamond ranking in LINE Biz-Solutions Partner Program’s LINE Account Connect category.

For LINE BUSINESS CONNECT

Segment Messaging

Utilizes the user data of DialogOne®, enabling clients to send messages depending on each user’s interests.

Message Tracking

Enables the clients to track user’s action when sending rich messages. (ie. number of conversions etc)

Owned Media Implementation

Customized messages and special offers can be specifically delivered to users that have visited brand sites/ online shopping sites via LINE.

Survey

Enables the clients to survey the progress of campaigns. The reply from the user is linked with the User ID, which will further help to create user segments.

Private DMP

The User ID stored in DialogOne® can be associated with behavioral data and questionnaire results, which can be utilized for personalized messages and integration with client’s owned media.

For Facebook Messenger

Scenario Message

Provide messages and contents according to pre-set scenarios based on user reactions and requests. By interlocking with advertisements, we can conduct the whole process from attracting to engaging with customers within the Facebook platform.

Empower Your Business With Tools From I-DAC

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