We, in Southeast Asia market, will be improving the quality and quantity of advertising content by leveraging on the innovative technologies and marketing strengths of the DAC Group.
A Message from the President of DAC Asia
Since the establishment of DAC Asia in 2012, we have grown significantly to become one of the leaders of online advertising in Southeast Asia. We are one of the 10 subsidiaries of Japan’s leading online ad company, D.A.Consortium (herein after referred to as “DAC Group”), which is a subsidiary of Hakuhodo DY Group. DAC Group has been expanding rapidly in the world over the past few years; not only in Southeast Asia but also in China, Taiwan, and the United States.
Digital advertising is firmly poised to take over from TV advertising. Spending in digital ads is still showing double digit growth and gradually taking away the shares from traditional media platforms. This shift will continue notably as online video and social media advertising takes onto a different level, in which the variety of online ad formats will increase with advancement in digital technology. As the demand for digital marketing increases with the proliferation of smartphones and personalization, supplying advertisers with the right solutions is crucial. We, in Southeast Asia market, will be improving the quality and quantity of advertising content by leveraging on the innovative technologies and marketing strengths of the DAC Group.
DAC Asia now has 5 subsidiaries in Southeast Asia of which our key focuses are Thailand and Indonesia. In October 2017, we established i-dac Bangkok as a Joint Venture (herein after referred to as “JV”) with Media Intelligence, one of Thailand’s top media agencies, with the objective to enhance business relationships with local clients while building a stronger presence in the country. The new JV now supports HDY group companies in Thailand in all digital areas such as social media, online advertising, data- marketing and digital production.
We also co-founded OPPA (Online Premium Publisher Association) with 12 local online premium publishing organizations which offers advertisers an unrivaled reach to more than 70% of the internet population in Thailand. OPPA will help publishers grow their business by offering premium advertising spaces, audiences, and data marketing with the support of our partner Innity in the technical, functional and operational areas.
Indonesia’s digital advertising market is and will be growing steadily at a double-digit rate. In order to meet growing demand from advertisers, DAC Asia established 2 subsidiaries in i-dac Indonesia and DAX (PT Data Arts Xperience). DAX is a JV with Indonesia’s largest conglomerate – Salim Group, which owns a wide range of businesses from food to automotive. We also started a Data Marketing Platform (DMP) business and will be expanding this with additional functions to meet the needs of data marketing from our clients.
In order to become Southeast Asia’s top digital agency, we will continue to work hand in hand with DAC Group to advance the online marketing and ad technology industry to a new level. All of us working at i-dac are looks forward to taking on this challenge, so please keep an eye out for our transformation and hope you will join us in this exciting time.